Farm Photos

Terra Firma, rare among California farms today, is as much about people as it is about produce. Here are some pictures of our Terra Firma family over the years.


Thanksgiving is in your DNA

Thanksgiving celebrations are not a great place to discuss politics.  You are probably not going to convince your uncle/aunt/sibling/parent, during a single meal, that their deeply held convictions are actually completely wrong — and vice versa.  I sincerely hope that … Continue reading

The Allure of Citrus

Citrus fruit has been one of the symbols of California agriculture for over a hundred years.  While they are tropical plants, citrus trees thrive in warm temperatures and tolerate arid environments as long as they are irrigated.  Some of the … Continue reading

Behind the Blue Apron

Fifteen years or so ago, I did a newsletter about a service called Webvan, an internet start-up that was offering free home delivery of groceries ordered online and packed in a fully automated warehouse.  This was back in the Dot … Continue reading